It's Been 84 Years

Well, okay, not exactly that long. But it's been a while. 14 months since our last blog post. If you haven't been living under a rock for the last year, you know that the COVID-19 pandemic turned the planet upside down, and especially for those of us in the US, where things, shall we say, have been a little tumultuous.

Back in Mid-March of 2020, my work went remote until August. I worked from home for 5 months, with only very rare, clandestine operation-style trips into work in order to pick up something or drop something off in another person's office. Since then, I've been on a 3 days a week schedule since September. Overall, it has been okay. My commute, which is via public transit, isn't so bad, mostly because there are very few people on the train going in either direction. At work, I interact with almost no one. There are days where over the course of 8 hours, the person I interact with most is the nice person handing me my Starbucks through a pickup window. I have become the Maytag repairman, sitting and waiting for a problem to happen, and it rarely occurs.

Well, most of you must be waving your arms around and saying, "Wait, that should be perfect for a novelist, right? You should be able to get all sorts of things done, right? Why haven't you written three or four novels by now?" Well, nah, not exactly. I'm sure it was great for some folks, but it was hard for me. Constant mental distraction between the pandemic news and worry, trouble with family (especially elder care stuff), troubles with friends and loved ones, national political crisis, and the stress of working-but-not-really working, in an environment that's both dull and stressful at the same time, it all became conditions that aren't great for the flow state necessary to write and complete long-form storytelling.

On the other hand, I wasn't idle. I did work on a number of projects, although some only made small amounts of progress. All in all, I think I wrote about 60,000 words over the course of 2020, which for me, isn't terrible. And the good news in all of that, is I did write a novella - 32,000 words - called THEY KILL FOR GOLD. I'll drop another post about it tomorrow, but in short, it is a fantasy novella that asks the question: Everyone wants to be the hero, but what if you're just the hireling? It's a story idea I've had for years, but never got around to writing it because there was always some greater, higher-stakes project that took precedence. Well, this year, I was just too stressed to work on the high-stakes stuff, so I finally settled down and wrote this novella, which will, I hope, be the first of many quick-read adventures.

Beyond that? I picked away at a few other ideas, but nothing I want to talk about here just yet. And I do owe you all my 2020 writing in review, which is usually a breakdown of sales and writing progress. It'll take a little more time this year, as my move to publish six of my novels through Wolfpack Publishing means I've got to consult two sets of spreadsheets, rather than one, but I do want to get you some numbers eventually. In short, it was...an okay decision. KILLER INSTINCTS and SAN FRANCISCO SLAUGHTER sold better in 2020 than they ever did before, but my Commando titles actually lost money with the move, and overall I think I either broke even or made less this past year than I did in 2019. Granted, given the situation over the past year, making a good estimate as to what my sales should have been is a little pointless, but I think the long and the short of it is, I should have held onto my Commando titles, and only given Wolfpack the other two novels. Live and learn.

That's going to be it for now - just a quick update. Now that THEY KILL FOR GOLD is out (link for those who are interested) I'm going to focus this spring on finally writing the second Hangman novel, BATTLE FOR THE BLACKTOP. I've had this idea half-formed in my mind for years, and I think now's the time to get it finished. On that note, I'll catch you all later, and thank you for dropping by.

My 2019 Writing in Review

My usual disclaimer: It is time once again to put forward my writing summary for the past year. As always, the facts and figures I provide here aren't meant to be boastful - I provide the information so that others can have an understanding of what I've done, what works, what doesn't work, and everything in between. I sell more books than some, and fewer books than others, and that's that.

In 2019 I sold 1,167 eBooks and tracked 471,533 Kindle Unlimited eBook pages read of my material (that converts to almost 1,900 Commando novel-length reads). This is almost a thousand fewer eBook sales than last year, and about 230,000 fewer KU pages. Interestingly, when I look at my royalties for this year as compared to last, I'm only down about $1,100, but of course, there is a two-month sales/royalty overlap (meaning, the money I received in January 2019 was for books sold in November 2018), and indeed the monthly royalties I received in the first quarter of 2019 are much, much higher than what I received at the end of the year. So you can see what my sales trends look like visually, here's January through November, 2019:

And here is the title-by-title sales for December 2019:

So, why the big downturn at the end of the year?

Well, a couple of reasons. First off, I only put out one title in 2019. That was my WW2 novella The Butcher of Calais, one of the "Commando Short Bursts" titles. While it was well-received by those who read it, it wasn't read by all that many, and I am not sure if that was because it was part of the Short Bursts series, or if it was genuinely not interesting to my Commando readers. Only time will tell, but it is true that this was the only title I released all year. I will say that this past year I did more reading and research for future books than I have in a long time, but frankly, the motivation to write has been pretty weak this year, and I am fighting hard to get past that wall, but so far, I have been unsuccessful. I'll come up with a great idea, do some good plotting work, a bunch of research, get several thousand words on the page...and then it just fizzles out.

The second reason my KDP sales have been so low, especially in the last quarter of 2019, is that I made the decision to partner with an independent press, Wolfpack Publishing, and give them the rights to publish my six Commando novels, as well as Killer Instincts and San Francisco Slaughter. The Commando books were released in two three-book omnibus editions, while KI and SFS were released on their own. Since all my previous "Writing in Review" posts have shown that roughly 90% of my sales and income is driven by the Commando titles, this effectively puts the whole of my financial future as an author in the hands of Wolfpack Publishing. For those of you who have always handed your books off to a publisher, that might just be business as usual for you, but for someone who did it all on their own for eight years, that is a big, BIG step, and I did not take that step lightly. However, as life the last couple of years had meant less time and energy for writing, and definitely less energy for marketing, I decided that giving my books to a publishing house that was well known among my fellow authors for a strong record in marketing and sales, I felt they would be able to do the one thing I could not - find readers for my books.

The ultimate question is, of course, did I make the right decision? Wolfpack's strategy for selling books is to rely extremely heavily on Kindle Unlimited page reads, and almost completely ignore sales revenue. Everything they put out is listed at $0.99, even multi-volume omnibuses like my Commando series. This means that while Amazon paid me $6.18 for every three Commando titles sold, Amazon is now giving out only $.35 for those same three books, and that's before Wolfpack takes their cut. Of course, they target Kindle Unlimited readers and make most of their money from them, and a page is still a page no matter who publishes it, but I made a significant amount of my money from sales, not KU reads, so Wolfpack needs to not only make up what they are taking as their cut of the KU royalties, but all the money I made from sales as well. This means that now, in order for me to make the kind of money I was making on my own, Wolfpack is going to have to sell a lot more copies of my books - especially the Commando series. And I do mean A LOT, like, an order of magnitude more.

Can my new publisher come through on those kinds of numbers? We will have to see. The US sales of the Commando titles aren't very promising. They're still in the six-figure rankings, which is...well it's terrible. In the UK the rankings are much better, but the UK eBook market is different, much smaller, meaning you don't have to sell as much in order to get those better numbers, so while the numbers in the UK are "good", that doesn't necessarily translate to sales being great. On the other hand, Killer Instincts and San Francisco Slaughter are now, after all these years, actually selling fairly well. It was always highly frustrating to me that those two books were well-liked by pretty much everyone who read them, and yet these was so little cross-popularity from Commando readers. So, while I will probably not be rolling around in large piles of KI and SFS cash, those books are finally going to be earning the kind of money I always hoped they'd earn.

I think that's all for this post. Perhaps next week I'll do a post on 2020 projects, but for now, it's fingers crossed.

My 2018 Writing in Review

My usual disclaimer: It is time once again to put forward my writing summary for the past year. As always, the facts and figure I provide here aren't meant to be boastful - I provide the information so that others can have an understanding of what I've done, what works, what doesn't work, and everything in between. I sell more books than some, and fewer books than others, and that's that.

In 2018, I sold 2,149 ebooks and tracked 700,444 Kindle Unlimited ebook pages read of my material. This is down a little more than 400 ebook sales and 9,000 KU pages from last year. As mentioned in 2017's WiR, I didn't put out anything new last year, so going into 2018, I saw my sales continue to steadily decline. I ran a small freebie promotion of my non-WW2 short story material over the summer, which resulted in a minor boost to my KU numbers for short fiction during that time, but overall, non WW-2 material still continued to sell terribly all year long.

In late July, I finally published Book 6 of the Commando series, Operation Eisen. The book has actually sold pretty well, despite some mixed reviews. I was called out by several reviewers for the book's ending, which they didn't like, and this was a major wake-up moment for me, because I had fallen (I feel) into something of a trap, thinking that by this point, as long as I wrote about the same characters and put into the book the same sorts of elements, readers would carry along as usual. To some degree, this was the case, but the book's ending (which was something of a cliff-hanger) was hated by several reviewers, who thrashed me quite severely over it. Lesson very much learned.

Despite all that, the book has so far sold over 600 ebook copies, and tallied 126,000 KU page reads (equivalent to another 500 or so full read-throughs). Not only that, but the addition of another book in the series significantly boosted the sales of all books in the series. That is something very important to remember - even the first Commando book, published six years ago, saw very significant increases in sales and reads with the addition of a new book in the series. Series sells.

In addition to writing, I've continued to teach adult/continuing education classes on self-publishing, and I recently got to speak about writing historical fiction at a small writer's workshop. These might be low-level gigs, but it makes me feel good to be able to educate others based on my experiences over the past seven years. 

My goals for 2019 come down to two interconnected points - keeping myself writing, even if it is only a small amount every day, and putting out new material on a regular basis. 18 months between titles was way, wayyyyy too long a wait. Hopefully, in the next month or so, I will release a new Commando: Short Bursts novella, and after that, I'm going to dive back into several larger, novel-sized projects. I've made myself a daily word-count spreadsheet in order to help track my productivity, because I need some kind of accountability. I'll follow up with how that's going in a month or two.

Well, there you have it. Sales were slow in the first few months - slower than they have been for a long, long time - but my mid-year release helped me bounce back, and I just need to...wait for it...

Always be closing.

My 2017 Writing in Review

It is time once again to put forward my writing summary for the past year. As I always mention, the facts and figure I provide here aren't meant to be boastful - I provide the information so that others can have an understanding of what I've done, what works, what doesn't work, and everything in between. I sell more books than some, and fewer books than others, and that's about that.

In 2017, I sold 2,557 ebooks, and had 709,267 Kindle Unlimited page reads. This is significantly less than last year's totals of 5,921 and 849,081 (my numbers in this post might be a little different than last years' numbers, as KDP is providing better tracking tools that make adding all these numbers up easier, so the numbers in today's post are probably more accurate). Percentage-wise, book sales dropped 57%, while KU reads dropped 16.5%. Overall revenue dropped 43.5% this year, which is pretty damn significant - although thankfully, 2016 was by several thousand dollars my best year to date. For those of you who are wondering, paperback sales were too insignificant to even bother including in the above calculations. 

This was the first year since I started publishing in 2011 where technically, I didn't release a new title of any kind (Assault on Abbeville was published on New Year's Eve, 2016). This means as of right now, there hasn't been a new Commando title in two years, which, I am certain, is the reason for the poor sales this year. Historically, every new Commando title has given my sales a huge boost for several months, and kept things at relatively high sales points for the first six months of the book's release. While AoA did pretty well its first few months, it quickly tapered off, probably as a result of it being the only book in the series. Overall, however, its sales figures were reasonably strong, competing with any one individual Commando title. Numbers-wise, AoA made up 18% of my overall ebook sales, and 13% of all KU pages reads. This is highly encouraging, because it means there's definitely an audience for this series, and I am in the process of plotting out the second Revenants book.

Takeaways from all this? It was interesting to see the very large disparity between my sales and KU figures. While sales dropped over fifty percent, KU page reads dropped less than twenty percent. I don't know how that plays out in terms of money, since the value of each KU page read shifts from month to month based on the KU Fund and how many overall page reads there are in all of the KU titles (okay, I could probably figure it out...but I'm not going to bother), it's interesting to see that the the dip was relatively small. Also, as always, my non-WW2 titles sold like garbage. Killer Instincts sold a whopping 18 copies and had about 11,000 pages read in the ebook market this past year, earning me less than $150 for 2017. San Francisco slaughter was about a third of that total. All my other short fiction? A Sergeant's Duty did okay for a short story, pulling in about a hundred dollars. The Train to Calais earned about fifty. Renegade's Revenge? About twelve bucks. Nanok? Two dollars.

So, what happened? Life happened.

I don't want to get into the details, but in the past year, there have been a series of serious problems with multiple members of my family - health, finances, life in general - and the chronic nature of these problems has really thrown me for a loop. I've been anxious, depressed, angry, distracted, annoyed, scared, frustrated...basically every emotion that can grind away at the focus and dedication I need in order to write, I've had those emotions repeatedly over the last year. It is ugly, it is unfortunate, and it is really, really hard to dig out of and get back to the place where I need to be in order to...you guessed it...Always Be Closing.

For 2018, my primary goal is to finish and publish the sixth Commando novel, Operation Elysium. I'm about halfway through writing it, and I think it's going to be a great addition to the series. After that? As mentioned above, there is definitely a market for a second Revenants novel, so that's going to take priority, but I also want to start a new series, focusing on German Panzer warfare. I've got a bunch of research and some substantial plotting done for the first book in the series, so that's also good.

But ultimately, the hardest part will be overcoming the emotional obstacles I've thrown up in my way that prevent me from getting the work done. I find myself actively avoiding writing, which isn't good, and I need to get around that fear and embrace the process as something positive and encouraging, rather than something that I don't want to do, but feel I have to. As I have a full-time job with good pay and benefits, I am under no immediate financial threat if I don't publish, so for me, writing should be a fulfilling, emotionally positive act. I need to find that place again, and if I can, I know I can bounce back.

As always, many many thanks to those people who have sent me messages of encouragement over the past year. I greatly appreciate it, and it is genuinely heart-warming to know that both readers and fellow authors want to see me continue to write and publish. I honestly couldn't do it without that kind of support.

My 2016 Writing in Review

Hello all, and happy New Year. I've written one of these "writing in review" posts every year for the past several years, and wanted to get this one out as soon as possible (I realize I don't have a tag for these posts, so I'll be creating one now if you would like to go back and read the others). Although I did not actually publish anything in the calendar year of 2015, I sort of only book-ended this year with a major release in January and one with just hours left on New Year's Eve. And, as always, just to preface, I give my sales numbers only for the purposes of providing information for folks, not as some measure of my subjective success or failure. I do better than some authors sales-wise, but many others do better than I do, and that's a-OK.

This was easily my best year by a considerable margin. While last year I was down, money-wise, this year I beat last year by several thousand dollars. I had over 5,100 sales of all ebook titles, and I cleared over 840,000 Kindle Unlimited pages read (which works out to roughly 4,000 of my titles read through, on average). While that sales figure is down compared to last year by about 500 sales (and keep in mind that for the first half of 2015, I was counting KU "borrows" as sales), my average daily KU page read counts have skyrocketed. Between July and December of 2015, I had 170,000 KU page reads, which averages out to around 944 pages a day. This year's daily average is about 2,311 pages a day, nearly a 150% gain. In addition, starting in April of this year (when I received royalties for February, the first full month after Operation Archery was released), my monthly royalties were higher - sometimes double - every single month this year.

That is, of course, the good news. The bad news is that the percentage of books sold that aren't associated with my Commando series is, basically, almost non-existent. I sold twenty-five copies of San Francisco Slaughter this year, as well as thirty-two KU reads. Now, looking at my overall yearly sales figure, we see that SFS was less than one-half of one percent of all my sales this year. Killer Instincts sold 225 copies, about 80% of them over a two-month period during which I ran a large sales promotion after it received the new cover. There were also 96 KU reads, about half of those very clearly due to the visibility of the promotion. Both ebook and KU sales come out to about 4 1/2 percent of my totals for the year. As for all the other non-Commando shorter works, barely anything moved. Twenty-three copies of Renegade's Revenge were sold. Eight copies of Spiders & Flies (each moved a few hundred KU pages, a mere handful of reads). The rest are even more pitiful.

Last year the Commando series accounted for around 90% of my totals, but this year that number has nudged up to probably around 93-94%. While some of that growth can be attributed to having a new title in the series that sold quite well, it is clear that everything else I've written is just ignored. Keep in mind that without that KI promotion, that percentage would go from about 4.5 to barely 1 percent of my sales, so without those extra 180 or so sales, Commando titles would probably be...97-98% of my income this year.

Which is a little disconcerting, especially as I have just released Assault on Abbeville, the first in a new WW2 series, REVENANTS. This series is set in the same "universe" as my Commando books, so they are indirectly related, but that is no guarantee that the readers of one will be interested in the other - I may very well have another San Francisco Slaughter on my hands. I also want to push and get a Panzer-focused series out the door this year, after the publication of Operation Elysium, and my biggest worry is that title dying as well. As much as I enjoy writing the Commando books and short stories, I fear the notion that such are the ONLY things I can write which will earn me any kind of appreciable income.

And, of course, all of this comes back to productivity. This year after releasing Operation Archery in late January, I began work on Operation Elysium, but got side-tracked and wrote Assault on Abbeville, as well as polishing up and publishing A Sergeant's Duty, the second "Short Bursts" story. As of right now, about 15% of Elysium has been written, and the rest extensively outlined. In the next couple of days, while my day job is still quiet, I'll be making an effort to push forward on the first draft, with a great determination to have the book done by the spring, which will hopefully leave me with more than half a year to write and publish the first Panzer book, which also have some extensive outlining right now.

So now, it is just a matter of getting my shoulder against the wheel. I know I can do it - in 2014, I was actually surprisingly productive, releasing Operation Dervish, SFS, Renegade's Revenge, and Spiders & Flies - It is just a matter of sitting down, writing, and repeating that process as frequently as possible.

My 2015 Writing in Review

For the past several years now, I've been writing a year-end post about how my various books have performed, and although I haven't published anything in 2015 (more on that later), I wanted to give a rundown of the year's sales, as much for my own analysis as anything else. As always with such things, I provide these numbers not to boast, or to whine, but merely to inform. Some folks out there are doing much worse than I am, while others are doing much better. This is just the way it is, so take the following as provided for information purposes only.

In 2015, I sold roughly 5600 books, about 90% of those in ebook form. This is down about 2,000 sales from last year. A portion of that loss is, without a doubt, due to the new Kindle Unlimited payment method of calculating royalties based on pages read, not on 10%+ "borrows" as before, and in the past, I have been factoring any "borrow" as a sale to keep the bookkeeping simple. Since July of this year, when KU 2.0 went into effect, I've had about 170,000 pages read, which if divided by an average of 200 pages (the shortest of my Commando books, just for the sake of rough calculation), gives me another 835 sales, bringing me to around 6400 books sold. Of course, not everyone who started one of my books finished it, and it is impossible now to track such things.

In terms of what percentage of my sales went to each book, the total is overwhelmingly my Commando series. While last year I sold some 700+ copies of my western, Renegade's Revenge, This year I sold less than a hundred copies, with some modest few hundred pages borrowed. I was actually rather amazed at how RR sold very strongly for months, and then sales dried up almost overnight. While there were months where I'd sell over a hundred copies, now I am shocked if the title sells more than 4-6 copies in a month. Since RR was about 9% of my sales last year, losing it as a sales stream had a significant impact on my numbers this year as compared to last.

As for all my other titles, the numbers are minimal, at best. Killer Instincts sold about 300 copies and had a couple thousand KU pages read, but the bulk of that was due to a very successful promotion in March. San Francisco Slaughter didn't hit a hundred sales, and all of my short stories totaled together don't even break 100 sales for the year. That means the Commando series accounted for more than 90% of all my books sold in 2015.

The good news is, in terms of royalties, I ended the year only about $1,000 under what I made in 2014. Again, I think some of this discrepancy is due to difficulties in calculating sales vs. royalties because of KU 2.0, combined with much softer sales of my shorter works like RR, which paid out less than the longer works. In addition, more of the sales in 2014 were from countdown deals and other discounted sales, while most of the 2015 sales - especially the Commando titles - were at full price, making my average royalty per sale much higher overall.

And now we come to the fact that in 2015, I didn't publish anything. The year in general was frustrating for me, both in terms of my day job (I am firmly burned out there) and in terms of getting past my writer's block and completing Operation Archery, the fifth Commando novel. Archery deals with the Vaagso Raid of December 1941, and there is a lot of very detailed information out there about the events of that raid. I found myself frustrated at many points, often trying to figure out how to weave my fictional characters into the historical timeline in a way that gave them something to do, while not stealing the thunder from historical characters. It was a really good learning experience for me, because it taught me that, while I enjoy writing historical fiction, I am not great at writing about specific historical events. Thankfully, at the end of the year I was able to press on and finish the manuscript, and Archery is now in the editing stage, with a hopeful release in the next week or so for the ebook version.

So, what does 2016 look like? At this point, I dare not speculate, because I had extraordinarily high hopes for 2015, none of which came to fruition. Archery will be published this month, and I am already working on Operation Elysium, the sixth book in the Commando series. Beyond that, I really don't want to make any promises, although I have some ideas for what I want to accomplish. As with 2014, the vast bulk of my success as an author last year was tied to the Commando books, so that is where I need to focus my energy, but as we also saw, that comes with the risk of hitting a wall, and not being able or willing to step around it and carry on with something else. At what point does exploiting success at the expense of diversification mean you burn out on what you love? Let's hope we don't find out any time soon.

As always, please share your thoughts and questions in the comments section.

My 2014 Writing in Review

Two years ago, I wrote a piece called "In 2013, Always be Closing". The year after that, I laid down a 2014 Short Story Challenge. This year, I want to take a look at the past twelve months, where it has brought me, and where I'm going from here.

In 2014, I sold a little over 7,600 copies of my various works, roughly half of everything I've ever sold in the past 3 1/2 years, and 800 more than in 2013. That figure averages out to a little under 21 sales a day over the course of the year. Granted, in the third quarter of the year my daily averages dropped to significantly less than that, but I had a strong opening to the year with the release of Operation Cannibal around Thanksgiving of 2013, as well as a couple of really strong Kindle Countdown Sales during the first quarter. In addition, I'm finishing off the year with a very strong past six weeks, thanks to the release of Operation Dervish, which has sold over 460 copies so far.

I lay out all of the above so that people can decide for themselves how successful I am, and do some comparative analysis with their own and others' sales figures. I was glad to see overall sales increase substantially, and royalties increase as well (I made about a thousand dollars more this year than last year), but it certainly wasn't a bowl-me-over sales year. Let's break it down...

The COMMANDO series made up about 81 percent of my total sales this year, utterly dominating all my other titles. With four novels and a short story, that's certainly understandable, but it is important to point out how much my sales figures depend on this series. Without it, I wouldn't be breaking a hundred sales a month on average. In addition, while I used to sell at least twice as many copies in the UK as in the US every month, the ratio is now mostly even, and with my new title in the series so far, I'm selling far more US copies. There are probably a variety of factors at play here, from the much larger Amazon customer base in the US, to what might be a more saturated genre market in the UK (there are several UK-based WW2 series that aren't available as ebooks in the US), the dominance of the UK sales region is now firmly over.

RENEGADE'S REVENGE was a surprise hit for me this year. I sold a little over 700 copies of this title in eight months, accounting for roughly nine percent of my total sales this year. Since a significant number of these were Kindle Unlimited borrows, I actually made pretty good money off of this title, especially given that it was originally written as a project that failed to launch. For many years, publishers and critics considered the Western genre one of the worst-selling, but there seems to be a resurgence in the last few years, both in re-releasing old titles as ebooks, as well as original content. I fully intend to write a sequel to RR at some point in the next year, and maybe a few other standalone Westerns as time goes on - it is certainly a fun genre to write in, with a great blend of action, adventure, and history.

SPIDERS & FLIES was released at the beginning of the year, and has gone nowhere since. It sold 28 copies in 12 months, 18 of those in the first month of its release. The few reviews it received were positive, and people seemed to like the cover art, but the title simply doesn't sell, even when I have tried free giveaways. Considering its poor performance, and that of NANOK, while I'm glad I finally got around to finishing and publishing this piece, I think even if I can write decent fantasy stories, it isn't worth my time or energy. I doubt I'd even write a sequel to this title, but while I do have several NANOK stories in mind, that's where they're going to stay for the foreseeable future, until I have enough "legroom" to take a chance on writing them.

HANGMAN #1: SAN FRANCISCO SLAUGHTER was also well received by both beta readers and those who've written reviews. However, it did not take off like I'd hoped it would. I sold about 130 copies in the six months it's been out, better than S&F but terrible even compared to RR. I have a number of sequels in mind for this series, and perhaps with an additional couple of titles it'll have more appeal, but so far, I'm not that hopeful. Still, I really enjoyed writing the book, especially since it allowed me to ramp up the "mature content" compared to the COMMANDO titles. SFS contains a lot of swearing, a little sex, and some very cruel violence. It is definitely a darker work, and getting out of my morally-cleaner mindspace was definitely interesting.

KILLER INSTINCTS continues to perform terribly. More than a few people still feel my first novel is the best thing I've written, and I certainly believe it is a good, solid story. I did a cover change for the ebook mid-year, and a couple of promotions helped bring in more sales, but of the roughly 350 copies sold in 2014 (~4.5% of my total sales), at least half were during promotions, meaning I made nowhere near the money I could have with those numbers. Next year I would like to get the title into a BookBub promotion, which would be amazing, but I don't have high hopes. In a market choked with thrillers of all stripes, KI goes largely unnoticed. I would still love to write a sequel to this book, but at this point in time, I feel it would fail to thrive just as KI did, a pointless gesture.

In conclusion, I face some tough choices. It is clear that my niche genre titles (WW2 and Westerns) sell much more than my more mainstream genre works (thrillers, crime, fantasy). COMMANDO titles and RENEGADE'S REVENGE make up ninety percent of my sales this year. Clearly, this is where my focus should lie, but on the other hand, I don't want to limit myself in terms of what to write. Writing is not my full-time job, nor will it be for the foreseeable future, meaning I am not as much a slave to the market as I could be were it my only income. And, in addition, I might stumble upon another genre with a title that's more popular than I'd imagined. Certainly, when I wrote both the first COMMANDO title, as well as RR, I never anticipated their degree of success.

In a few days, I hope to follow this column with one discussing my hopes for 2015. Until then, Happy New Year!

In 2013, Always Be Closing

2012 was a pretty good year here at Post Modern Pulp. I closed out 2011 with four ebook sales in December - two copies of the Hatchet Force Journal, and two copies of my short ghost story, Rivalry. This December, I ended the month with 160 ebook sales, my best month of the year. In 2012 I published two novels, two short stories, and released the paperback version of Hatchet Force Journal, which made a number of readers very happy. In 2011 I made just over sixty bucks in ebook sales, but by the end of 2012, I'm selling enough ebooks and paperbacks that I'm making that sixty bucks every week.

Now granted, that's hardly enough to survive on, much less enough to quit my job and write full-time. I doubt that will ever happen, as much as I'd like it to become a reality. But on the other hand, it's giving me a belief in my writing, a feeling that, with enough hard work and dedication, this can be more than just a hobby for me.

The problem is, I'm too damn lazy.

If I wrote 1,000 words a day, that's 365,000 words. That's four novels around the size of Killer Instincts, or eight books the size of Operation Arrowhead. And I'm a fairly fast writer - I can type out a thousand words in an hour if I really push myself. That means with an hour a day's effort, I could write enough content to fill multiple books a year. Of course there's the editing process, and all the time taken to plan and plot and ponder about what's going to happen, but let's face it - I do that all day, every day. I think about writing on my way in to work, during my lunch break, while I'm doing my day job, as I'm eating dinner, even while I'm falling asleep. The act of creating is going on every waking moment in my brain, in some form or another.

But I'm not closing.

Allow me to post the seminal scene from David Mamet's masterpiece, Glengarry Glen Ross. It makes my point far better than I ever could...

 

Now, that video clip might be Grade A masturbatory material for every low-level businessman who's got delusions of sitting in The Big Corner Office some day, but I think it holds especially true for those who've decided to write and publish their own material. You need to work, and work hard, every day in order to make it happen, and sitting around saying "Yeah, writing...it's a tough racket..." not only gets you nowhere, it just encourages the stereotype of the shitty self-published fool who thinks they can be lazy and put garbage up for sale on Amazon and expect it to sell like mad and flood their coffers with cash every month.

I'm never the sort of person who makes New Year's resolutions. I find there's no faster method for disappointing yourself than setting some arbitrary goal that you're only setting because it's the start of a new year. On the other hand, I need to work harder and faster on my writing. I need to always be closing.

For me, this means I need to be writing at least 500 words a day, preferably 1,000. That's 30-60 minutes of effort out of the whole day. I also need to work harder at blogging regularly. I average maybe a post and a half a week on here, but I need to really be writing about a thousand words a week in posts, perhaps 2-3 posts a week. I need to be reading other people's blogs, and commenting more, and continue to build strong relationships with other bloggers and writers.

My goals for 2013 are:

1. To finish writing and publish Operation Bedlam. I've got the new cover for the book and once the manuscript is finished, I'm looking for Beta readers. If you're interested, please contact me.
2. To re-write and publish an old Sword & Sorcery novella I wrote and shelved a decade ago.
3. To write and publish Operation Cannibal, the third Commando novel.
4. To write and publish the sequel to Rivalry.

That might seem like a lot, but it really isn't. Bedlam is half finished, and the fantasy novella is already written - it just needs a rewrite and an edit. Cannibal could be written in a month, maybe two, and the sequel to Rivalry could be typed over a long weekend. I'd love to write another French Resistance short story, and maybe even another Nanok story if time permits. All in all, I think I'd like to see two Commando novels and 2-4 short works in 2013.

In other words, I need to Always Be Closing.